|
|
| |
|
|
| |
Sohu.com Announces
Internet Users Impression on Hong Kong Brands
Watsons’ Ranking Drops while Vitasoy; SaSa and Ricacorp Takes Top
Honors
|
|
(March 4, 2007, Hong Kong) China’s premier
website Sohu.com today announced internet-users’ voting results for
the 2007 ‘Most Favorable Hong Kong Brands’ award campaign, which indicates
that last year’s overall winner Watsons has fallen out of voters’
favor, dropping ten places to take the eleventh ranking. Meanwhile,
the top three winners this year comprised Hong Kong’s classic brand
Vitasoy, active campaigner Ricacorp Properties, as well as SaSa Group,
which cemented its leading position in the region by further developing
the mainland retail cosmetics market.
The annual online survey, known as ‘PRC Internet Users’ Most Favorable
Hong Kong Brands 2007’, is jointly organized by Just Events, Reputation
Institute China and Sohu.com. This is the third online poll since
its inception three years ago, offering internet users a platform
to vote for their favorite Hong Kong brands displayed on the Sohu
website. The participating brands were chosen via a stringent selection
process, with the main selection criteria being a considerable history
of operation in Hong Kong, as well as a well-positioned brand name
and playing essential roles in the daily lives of Hong Kongers.
The poll comprised 35,037 counted votes, representing a 99.39% increase
over last year’s survey. Voters include residents of Anhui; Henan;
Jiangxi; Guangdong; Shangdong; Jilin; Jiangxu; Zhejiang; Hunan; Hubei;
Fujian; Shanghai and other provinces or cities across China, along
with internet users of Hong Kong, Macau and Taiwan.
The results of the online survey suggests that personal care and health
franchise Watsons has fallen out of voters’ favor this year with only
364 votes compared to last year’s 1063 votes, dropping to the eleventh
place. The top three winners are Hong Kong’s timeless beverage brand
Vitasoy (644 votes), active promoter Ricacorp Properties (1,202 votes),
and cosmetics and beauty giant SaSa Group (632 votes), with its subsidiary
SaSa Beauty+ also attaining top ten status. Among voters’ top ten
favorite participating Hong Kong brands also include renowned local
enterprises such as Centaline Properties, China Travel Service (HK),
Tao Ti Green Tea (see table 1). |
| Table 1:
Voters’ Top Ten Most Favorable Hong Kong Brands |
| Ricacorp |
Vitasoy |
Sasa |
China Travel Services |
Centaline Properties |
| Tao Ti Green Tea |
Citicall |
Hung Fook Tong |
Lukfook |
SaSa Beauty+ |
|
| As for voters’ top thirty Most Favorable
Hong Kong Brands, the winners include: Sau San Tong; Taipan Snowy
Mooncake; Broadway; Cafe de Coral; Yau Gwat Hei Group; Holistol and
more (see table 2). From a sector-specific perspective, SaSa Group;
Taipan Snowy Mooncake; Ocean Park; Watsons; Sau San Tong; Chow Tai
Fook; Broadway; Cafe de Coral; MTR and Maxims comprise the outstanding
performers within their own industry categories. (see table 3) |
| |
| |
|
